The Label

One of Adelaide's top international designers, Barrie Tucker of Tucker Design, was commissioned to create the Burton Premium Wine identity with us. Together we chose the Roman Archer as our symbol. It depicts the birth of wine, its strength, complexity, forward thinking and the striving for excellence. All hallmarks of Burton Premium Wines.

The archer logo is in relief form in the shoulder of the bottle and the dramatic small front label placed at the lower third of the bottle was seen as subtle, elegant and exuding quality, a perfect match for the wine.